Mercedes-Benz has stepped back from its ambitious plan to build a large network of fast chargers across Europe. The brand announced earlier this year it would create 2,000 ultra-fast charging points, but now it is selling its existing European network to a French operator.
From Expansion to Exit in a Few Years
Back in early 2023, Mercedes-Benz had set out bold goals to launch over 10,000 ultra-fast chargers worldwide by 2030, with 2,000 of those in Europe. The plan focused heavily on Germany and France, aiming to support its growing electric vehicle lineup, including the EQS flagship and the EQE sedan and SUV.
However, just months later, these ambitions appear to have changed. Mercedes has sold its 47 fast-charging stations across Europe to Electra, a French charging operator. These stations are mostly in central Europe, with a strong presence in Germany, but had not yet reached Spain.
Reasons for Stepping Back
Running a charging network requires large investments for land, infrastructure, and maintenance. The quick shift in market realities, from production changes to geopolitical factors, has forced Mercedes to prioritize its core business. The recent market adjustments include withdrawing models like the EQC and challenges posed by the evolving automotive landscape in Europe.
This move is similar to actions by other premium brands like BMW and Volkswagen, who have also reconsidered direct involvement in charging infrastructure to focus on their main business areas.
Electra Gains a Stronger Foothold in Europe
Electra already operates over 800 stations and 5,000 charging points across 10 European countries. The acquisition of Mercedes’ 47 stations—mainly 31 in Germany, with others in Austria, France, and smaller numbers spread through Denmark, Italy, Switzerland, Belgium, and Romania—boosts its presence considerably.
The French company plans to expand aggressively, targeting 15,000 fast-charging points across Europe by 2030. For 2024, it intends to invest around €200 million to build this network, focusing primarily on Germany and central to northern European markets where electric vehicle adoption is higher.
Electra’s Position in Spain
While Electra’s network is strong in several countries, its presence in Spain is still limited. It currently operates 15 charging points, with most located in Madrid and Barcelona. The rest of the country has only a few scattered stations near Sevilla, Cartagena, and Valencia, reflecting the early stage of expansion there.
Mercedes-Benz’s exit from operating its charging points directly does not mean it abandons electric vehicles. Instead, the company is relying on established operators like Electra to handle charging infrastructure while focusing on its vehicle development and sales.
Source: motor.es