Alfa Romeo’s Tonale SUV Sales Slide Despite Production of 120,000 Units

Alfa Romeo recently highlighted the Tonale SUV as a strong seller, with nearly 120,000 units produced since its 2022 launch. However, a closer look at production figures shows the model’s output has been falling sharply in recent years.

Production Decline After Initial Surge

The Tonale is assembled at Alfa Romeo’s Pomigliano d’Arco plant in Italy. After producing around 20,000 units in 2022, the model saw a big jump to over 82,000 units in 2023. This year also includes production of its American counterpart, the Dodge Hornet, sharing the same factory line.

But after this peak, production dropped dramatically. In 2024, combined production of the Tonale and Hornet fell to about 37,000 units. The going got tougher in 2025 when only around 17,200 Tonales were made—a 32% decrease from the previous year. The downward trend continued in the first nine months of 2026, with just 11,500 units manufactured, equal to about 1,280 vehicles per month.

120,000 Units Produced, But Sales Struggling

The 120,000 figure Alfa Romeo mentioned covers total production since the Tonale’s debut, not yearly sales. This number generally fits with industry data combining Tonale and Hornet outputs over the years. However, some union reports don’t clearly separate the two models, which can blur exact Tonale production estimates.

More importantly, the key issue is the Tonale’s faltering performance in the current market. Although it received a facelift in October 2025—adding a fresh design, new colors, and improved tech—the update has not stopped declining sales.

A Model Nearing End of Life

Alfa Romeo plans to end Tonale production in November 2027. It will be replaced by a new C-segment SUV made in the Melfi factory. This relatively short production run indicates the Tonale didn’t meet initial sales hopes and failed to become the volume model Alfa Romeo expected.

Currently, the brand’s sales momentum comes mostly from the Junior model, which now accounts for over half of Alfa Romeo’s sales. Meanwhile, the Tonale’s role has diminished, as it struggles to maintain steady production and market presence.

The Tonale serves as a reminder of how challenging the compact SUV segment is, even for established brands like Alfa Romeo. It remains to be seen how the next SUV will perform when it arrives in a couple of years.

Source: italpassion.fr