Alfa Romeo CEO Santo Ficili has confirmed major shifts in the brand’s product plans. The Giulietta name will return but as a raised crossover, not the traditional hatchback fans might expect. At the same time, the company is reconsidering its all-electric approach for the next Giulia and Stelvio models due to weak market demand.
Giulietta Becomes a Crossover Instead of a Hatchback
Ficili revealed that the new Giulietta will no longer be a low hatchback. Instead, it will be a semi-raised crossover, blending elements of compact cars and SUVs. This change helps meet battery packaging needs and rising customer interest in raised driving positions. The shift means Giulietta’s style and form will also reflect the aggressive design language previewed in Alfa’s Cuorerosso concept.
New C-D Segment SUV Coming in 2028 with Alfa DNA
The priority for Alfa Romeo is a new C-D segment SUV expected by early 2028. While it will use Stellantis parts, the car aims to retain Alfa’s driving focus with tailored steering, brakes, and suspension, plus unique interiors. Ficili mentioned improvements in Stellantis’s 1.2-liter three-cylinder turbo engine but did not confirm whether this engine will power the new crossover.
Giulia and Stelvio Electrification Plan Under Review
Originally, Alfa Romeo planned to launch the next Giulia and Stelvio as only electric models. However, slow global demand for EVs has led the company to pause this plan. Current Giulia and Stelvio versions will continue production until at least late 2027 while Alfa reconsiders options that might include multiple powertrain types. Profitability and market acceptance are key factors in this re-evaluation.
Global Sales Focus and Maserati Developments
The junior crossover plays a big role, available in 45 markets and accounting for most Alfa sales outside Europe. Europe, especially Italy, remains the core market with 80% of sales. Alfa is also looking to grow in Taiwan, Mexico, and Japan to diversify its sales markets.
Ficili also touched on Maserati’s work on a Levante successor, which could come as a crossover or shooting brake. He stressed that Maserati and Alfa’s SUVs will develop separately, with different platforms and setups, to keep distinct driving experiences.
Source: clubalfa.it