Maserati is reportedly preparing a surprising revival of its Quattroporte name, but not as fans might expect. The next-generation model could ditch the classic luxury sedan shape for a high-riding design somewhere between a shooting brake and a crossover.
From Sedan to Shooting Brake Crossover
After a tough 2025 with global sales falling over 30% to just 7,900 units, Maserati is looking for fresh ideas to attract buyers. The brand will reportedly reveal two new design concepts in December, bringing back the Levante and Quattroporte nameplates.
However, Maserati CEO Santo Ficili has hinted the new Quattroporte concept will break away from the traditional four-door sedan style. Instead, it might take on a more unusual body shape that mixes elements of a shooting brake and a crossover SUV, raising the ride height and changing its proportions significantly.
Why This Change Makes Sense for Maserati
Luxury sedans have lost favor among buyers, with rivals like the Lexus LS disappearing from the market. Maserati discontinued the Quattroporte and Levante in 2024 amid this shift. Their original Levante SUV struggled against strong competitors such as the Porsche Cayenne and BMW X5.
Maserati is betting that blending sporty shooting brake styling with crossover traits could carve out a niche in the competitive luxury market. While this approach may compromise headroom and cargo space, it aims to deliver striking looks and appeal to buyers interested in standout designs.
Mixed Powertrain Plans Ahead
Adding to the brand’s challenges, Maserati abandoned its earlier goal of all-electric vehicles by 2030. Instead, it plans to use a mix of powertrains. Hybrids remain a possibility, though plug-in hybrids are reportedly off the table due to concerns about extra weight harming handling and low customer plug-in rates.
Currently, Maserati continues with the Grecale SUV, GranTurismo and GranCabrio GT models, and performance-focused cars like the MC Pura and GT2 Stradale. If the shooting brake crossover Quattroporte arrives as planned, it could represent one of the boldest moves for the brand’s survival and growth.
More details about these concepts are expected when Maserati officially unveils them on December 10, offering a clearer picture of the brand’s direction in a rapidly changing luxury car market.
Source: clubalfa.it
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