BottegaFuoriserie, the exclusive customization division combining Alfa Romeo and Maserati, marks its first anniversary with a hint of a new ultra-limited Alfa Romeo model. The division has seen a major rise in demand for bespoke cars, with one-off creations becoming increasingly popular among wealthy buyers.
A New Alfa Romeo Project Is Underway
Cristiano Fiorio, General Manager of BottegaFuoriserie and Maserati’s Chief Marketing Officer, confirmed that a new Alfa Romeo project is in development. Though technical details are still under wraps, Fiorio promised that the upcoming car will feature the passion, performance, and Italian style expected from the brand.
BottegaFuoriserie operates through four specialized teams focused on different areas: Bottega for one-off and very limited vehicles, Fuoriserie for customizations, Storia for heritage-related projects, and Corse for track-oriented development. Their work happens across Modena, Turin, and Arese, where designers and craftsmen collaborate closely to create unique, hand-built cars for the elite.
Bespoke Alfa Romeo and Maserati Models Showcase Craftsmanship
The Alfa Romeo 33 Stradale has been a main canvas for this division, with several unique versions displayed globally. Recent examples include a green 33 Stradale inspired by GTA and GTAm models shown in Paris, and a Rosso Villa d’Este-colored version delivered in the US. The Alfa Romeo Museum now also hosts the “Perla Nera,” a matte carbon fiber 33 Stradale, while an artistic Quadrifoglio tribute was presented at the 2026 Paris Motor Show.
Maserati’s bespoke lineup has also expanded with limited versions like the MCXtrema, the GT2 Stradale “Tribute to MC12,” and the MC20 Cielo “Tributo 1926.” These special editions highlight the brand’s ability to blend racing heritage with modern luxury.
Growing Demand for Unique Custom Cars
Customer appetite for personalized cars is surging. Personalization options for Maserati’s Grecale, GranTurismo, and GranCabrio models rose by 20%, while sales of one-off cars jumped by more than 500%, mainly boosted by the MC20 and GT2 Stradale. Currently, 25% of Maserati cars ordered in 2026 include Fuoriserie custom touches, with the GT2 Stradale reaching as high as 80%.
Heritage and Racing Remain Important
On the heritage front, Maserati Classiche issued over 100 Certificates of Authenticity. The milestone certificate went to a rare 1959 3500 GT Convertible prototype, alongside other historic Maserati models. Meanwhile, Alfa Romeo celebrated 50 years of its Historical Museum and supports the classic Mille Miglia race through Officine Classiche.
Track-focused activities continue with the GT2 racing model remaining active and the GranTurismo-based Project GT4 preparing for its race debut in 2028 at Goodwood.
While details on Alfa Romeo’s mysterious new model are scarce, the enthusiasm shown by collectors and enthusiasts for BottegaFuoriserie projects points to a strong market for ultra-exclusive cars.
Source: clubalfa.it