Volkswagen Group CEO Oliver Blume has confirmed that the company’s main challenge is low profit margins on its popular models. The automaker plans sharp cost-cutting measures, including big job cuts and fewer car models, to improve its financial health.
Profit Problems Despite Strong Sales
Oliver Blume told German newspaper Bild that the VW Group faces a profitability problem, not a sales issue. The group’s cars sell well but don’t generate enough profit. High production costs weigh heavily on margins, forcing the company to cut costs across the board.

Reducing Complexity and Model Range
The Volkswagen Group will significantly trim its product portfolio, potentially cutting up to 50% of models across brands like VW, Audi, Skoda, Porsche, and Lamborghini. The focus will be on the most popular cars that generate better profits. Additionally, the number of options for the remaining models may be cut by as much as 75%, simplifying production and reducing costs.

Workforce Cuts Could Be Large
Reports suggest the VW Group might reduce its workforce by up to 120,000 employees, about 20% of its global staff. This comes on top of previously announced plans to cut 50,000 jobs. While these figures are not officially confirmed, they indicate the scale of restructuring underway. Despite concerns around factory closures, VW has not confirmed any plant shutdowns.
Impact on VW Brands and Factories
Among VW Group’s brands, Skoda has stated that there will be no immediate effect on its operations. The brand’s factories continue to run at full capacity. The company also plans to reduce annual vehicle production by about 1 million units, to roughly 9 million cars, to better match demand and costs.
Why This Matters
The VW Group is facing tough challenges in today’s market. Rising costs, complex model ranges, and fierce competition make profitability hard to achieve. The company’s plan to streamline operations and focus on high-margin cars aims to secure its future. However, the changes will reshape VW’s business significantly and may lead to short-term disruptions.
Source: motor1.com