Jeep has brought back the Laredo nameplate on the 2027 Wrangler, nearly 40 years after its last appearance. This special-edition model wears retro-modern graphics and cowboy-inspired styling, adding a unique touch to the off-road icon. The Laredo trim is part of Jeep’s yearlong 85th-anniversary celebration and will be available with upgraded off-road equipment.
Distinctive Cowboy-Themed Design
The 2027 Wrangler Laredo stands out with bold retro graphics along the hood and side panels. It features a tan soft top and a sand-coloured grille that evoke Texas desert vibes. Bronze accents highlight details like tow hooks and badging, enhancing the rugged look. At the back, a custom “4WD” script is written in a lasso-style font, tying into the Western theme.
Interior Features with Western Flair
Inside, the Laredo trim continues the cowboy inspiration with unique touches. Air vents resemble cowboy hats, while the seats are upholstered in bison brown Nappa leather with Mayan Gold stitching. Additional details include a custom badge on the centre console and a plaque on the rear swing gate featuring a map of Laredo, Texas.
Performance and Platform
The Laredo trim is based on the Wrangler Willys and requires the Xtreme 35 package. Key specs include:
- 3.6-litre V6 engine producing 285 horsepower
- Bronze 17-inch wheels with 35-inch BFGoodrich KO2 tires
- Upgraded performance brakes
- Wheel flare extensions
- Higher rear axle ratio for improved off-road capability
Availability and Pricing
The Wrangler Laredo will be offered in two- and four-door versions and is part of Jeep’s special Twelve 4 Twelve campaign marking Jeep’s rich heritage. Orders open later this month, with the Laredo trim adding approximately €1,860 (around $1,995) to the Wrangler Willys Xtreme 35 base price. This puts the starting cost at about €44,800 (around $48,000).
Why It Matters
The return of the Laredo trim gives Wrangler fans a fresh way to celebrate Jeep’s legacy, blending classic style with modern off-road gear. For buyers looking for a unique and rugged Wrangler, the Laredo offers a memorable look and solid performance. It keeps the spirit of Jeep’s tough Texas roots alive in a contemporary package.
Source: caranddriver.com