The Ferrari Luce, the Italian marque’s first fully electric model, has sparked a lot of debate but is already proving popular among buyers, especially in China. Demand has exceeded expectations, with reservation queues extending into late 2027.
High Demand Surpasses Initial Production Plans
Ferrari originally planned to produce fewer than 500 Luce units in 2026, maintaining its tradition of limited supply to preserve exclusivity. However, orders have far surpassed this number, primarily driven by the Chinese market. According to Chinese media, over 500 Luce units have been pre-ordered in China alone, which already exceeds the yearly production target for the car’s debut year.
The demand quickly filled the entire 2026 production run shortly after the model’s full reveal in May, as reported by the Financial Times. Reservations in China require a deposit between €51,450 and €64,300, with some buyers scheduled to receive their cars after summer 2027.
Performance and Unique Electric Character
The Ferrari Luce delivers 1,035 hp and 990 Nm of torque through four electric motors, one at each wheel, enabling all-wheel drive. It accelerates from 0–100 km/h in 2.5 seconds and can reach a top speed of 310 km/h. The car uses a 122 kWh gross battery (115 kWh net) offering a WLTP range of 530 km.
Charging is compatible with 350 kW DC fast chargers, allowing an 80% charge in 23 minutes. Unlike some electric sports cars that mimic combustion engine sounds, Ferrari has developed an original sound system based on motor vibrations to create a distinctive in-car audio experience. This sound is designed for the driver’s enjoyment and is not emitted externally.
Future Production and Market Impact
Ferrari aims to build around 2,500 Luce units by 2030. The high demand, especially in China, confirms that the model is well-received despite early skepticism and strong opinions within the Italian press about the vehicle’s design and the use of the Ferrari badge.
While the Luce isn’t connected to the brand’s limited-edition series allocation system, it stands out as Ferrari’s first major step into the electric vehicle market. The company’s CEO Benedetto Vigna hinted at the strong market interest recently, coinciding with public attention from high-profile figures like Lewis Hamilton, a global ambassador for Ferrari.
More official sales figures and market updates are expected as Ferrari ramps up production and delivery of the Luce in the coming years.
Source: motor.es