BMW has unveiled the i3 First Edition at the Goodwood Festival of Speed. Following strong market interest, the German automaker started accepting pre-orders earlier than planned, with deliveries expected to begin this autumn in Europe.
Early Pre-Orders and Market Response
Originally set to open for pre-orders in autumn, the new BMW i3 began accepting bookings in mid-June due to positive customer feedback. Although exact order numbers have not been released, BMW decided to accelerate the launch timeline to meet demand ahead of schedule.
Design and Color Options
The i3 First Edition features a fresh look with the exclusive M Le Castellet Blue paint shown at Goodwood. Customers can choose from six colors:
- M Le Castellet Blue
- Alpine White
- Black Sapphire
- Space Silver
- Brooklyn Grey
- Eucalyptus Green
Standard 20-inch wheels come with an option to downgrade to 19 inches. Each model includes the M Sport package and the distinctive Iconic Glow grille with illuminated kidney grilles.
Interior and Features
The First Edition’s interior is highlighted by the Digital White theme and a matching BMW Individual steering wheel. Multiple interior color options will be available. Standard equipment includes:
- 3D head-up display (HUD)
- Harman Kardon sound system
- Three-zone automatic climate control
- Heated steering wheel
- Electric front seats
- Privacy glass
- Electric tailgate
Charging capability has been upgraded to 22 kW AC support.
Optional Extras and Availability
Despite being a special edition, the i3 First Edition offers several optional extras:
- Panoramic glass roof
- Heated rear seats
- Power-operated telescopic tow hitch
- Additional driver assistance and safety features
Currently, the BMW online configurator does not list the i3 First Edition. Buyers must order through dealerships until the online tool officially launches this autumn alongside the standard i3 model.
Pricing and Production
The UK starting price for the i3 First Edition is around €69,000 (approx. £57,905). The standard i3 starts at approximately €63,000 (around £53,005). BMW plans to begin production at its Munich plant in August.
Why It Matters
The early launch and strong response to the i3 First Edition show BMW’s confidence in this electric sedan. With its blend of style, tech, and expanded options, the i3 aims to compete in Europe’s growing EV market. Delivery timing and additional versions launching this autumn will be key to watch.
Source: ithome.com