Audi is planning a fresh look for its car interiors, focusing on smaller screens, more physical buttons, and higher-quality materials. This change aims to improve interior feel and usability in upcoming models.
A Shift from Screen-Centric Design
Recently, Audi admitted its interiors have lost some quality compared to earlier models. The brand wants to correct this by reducing the size of digital displays and reintroducing tactile controls like buttons and knobs. This move is part of Audi’s “Strive For Clarity” design strategy, first seen in the Concept C electric two-seater.
Higher-Quality Materials
Audi plans to upgrade cabin materials, emphasizing real metals instead of plastic substitutes. The goal is to restore the premium feel that once defined Audi cabins. The company highlights the importance of sensory feedback, aiming for controls that deliver the classic Audi “click and touch” experience.
Upcoming Models to Showcase Changes
The full interior overhaul will debut on the A4 E-Tron in 2028. Before then, the current generation Q9 SUV and electric A2 will continue with the existing interior style. Limited models like the Nuvolari hybrid supercar and Concept C serve as previews for the new interior philosophy but will be rare on roads.
Global Market Considerations
Audi acknowledges that customer preferences vary worldwide, especially between China and other markets. To address this, Audi has a special brand for China without the Four Rings badge. However, global Audi models are expected to move toward smaller screens and more physical controls.
Why It Matters
Audi’s interior rethink signals a response to customer demand for more user-friendly and higher-quality cabins. As many brands focus heavily on screens and cost-cutting materials, Audi’s approach could set a new standard in luxury interiors. The 2028 A4 E-Tron will be the first mainstream test of this concept.
Source: motor1.com