Stellantis is closing in on a major milestone in Brazil’s e-commerce auto parts market. The company has sold nearly one million genuine parts and accessories online through September 2026, generating over 200 million reais in revenue.
Strong Growth in Online Auto Parts Sales
Through Mercado Livre, Stellantis’ network of 242 Brazilian dealerships has sold 980,224 products in the first nine months of 2026. These sales include official parts for Fiat, Jeep, Ram, Citroën, Peugeot, and Leapmotor vehicles. Buyers benefit from flexible ordering, with options to receive parts at home or have them sent directly to their workshop.
Since Stellantis began using Mercado Livre in 2022, the platform has significantly expanded the reach of its dealerships, allowing access to customers beyond their traditional local areas. The company also offers parts under its bproauto brand, aimed at the independent aftermarket.
Shopee Emerges as New Sales Platform
In March 2026, Stellantis launched a second online sales channel on Shopee, initially featuring Fiat and Jeep parts before adding Ram, Peugeot, and Citroën. Over 150 dealers joined the project at its unveiling in São Paulo. The Shopee stores also carry remanufactured parts under the Circular Autopeças line, along with a dedicated section called Clube do Mecânico targeting automotive professionals.
Shopee’s impact is notable, with around 19,000 visits in September alone and over 22,000 parts available. Stellantis reported a 50% increase in average monthly revenue on Shopee between January and September compared to the first half of 2026. The number of participating dealers has more than doubled since the start of the year.
Market Performance Highlights
On Mercado Livre, sales volume for the January-September 2026 period rose nearly 79% compared to the same span in 2025. The number of customers increased by over 60%, while page visits to Stellantis’ official stores topped 20 million—a 40% rise. Revenue growth reached 51.6% on the platform.
Stellantis aims to exceed 300 million reais in total online parts sales across all its e-commerce channels by the end of 2026.
Source: clubalfa.it
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