Stellantis has sold more than 800,000 vehicles in South America from January to October 2026. The company holds a strong position in both Brazil and Argentina, commanding significant shares across several segments.
Strong Market Presence in Brazil and Argentina
In Brazil, Stellantis accounts for more than 640,000 sales, giving it a market share above 26.5%. The group leads the pickup truck segment with a 54% share, its highest in three years. Fiat models Strada, Toro, and Titano together contributed nearly 195,000 registrations, securing Fiat a 47.5% share in pickups. Ram also showed growth, selling 27,403 vehicles, up 15.4% compared to 2025.
The Fiat Strada is currently the most registered vehicle in Brazil, with over 142,000 units sold so far this year. Other Fiat models like the Argo and Mobi rank third and tenth nationwide, respectively. Overall, Fiat remains the leading brand in Brazil with nearly 469,000 registrations—about 78,500 more than the next closest rival.
Fiat also leads Brazil’s compact hybrid SUV segment with a 37.8% share and 20,137 units registered. The brand’s vans have a 35.8% share, with nearly 26,000 units sold.
In Argentina, Stellantis stands out in the van segment, holding a remarkable 49% market share year to date. The Fiat Fiorino was the best-selling model in its category in October.
Growth Among Other Stellantis Brands and Electrification
Citroën experienced a sales increase in Brazil in October, posting its best month in five months with 2,792 registrations. The Citroën C3 had its strongest monthly sales in two years, rising by 16% over September and 10% over October 2025. It also showed steady growth with an 11% increase in registrations during the first ten months of 2026. The Peugeot Expert secured second place among D-segment vans with a 26.7% share in October.
Leapmotor, a newer name in the South American market, has surpassed 8,000 sales across the region. The company recorded a nearly 31% sales increase in Brazil in October compared to the previous month—the fastest growth among brands in the country according to Stellantis. Leapmotor’s battery-electric C10 SUV dominates the large electric SUV segment with over 42% share in October and 48% year to date.
The C10, including its Ultra-Hybrid model, ranks among the top three best-selling electrified SUVs in its segment. Leapmotor also introduced a B10 range-extender version, which pairs an electric drive with a small gasoline engine that acts as a generator.
Stellantis’ comprehensive lineup and rising electrification efforts have solidified its leadership in South America’s competitive market so far in 2026.
Source: clubalfa.it