Maserati is set to rethink its iconic Quattroporte model with a striking new shape that mixes elements of a station wagon and a crossover. The company’s CEO, Santo Ficili, shared this bold direction ahead of Maserati’s strategic plan reveal in December 2026.
Quattroporte Moves Away from Classic Sedan Design
For the first time since the Quattroporte’s debut in 1963, Maserati plans to drop the traditional sedan style. Instead, the next generation could be a low-slung, large vehicle that straddles the line between a shooting brake and a crossover. This approach aims to create something fresh and unique within the luxury car segment.
Hints of this change appeared last year when a shift towards a fastback body style was suggested, but Ficili’s recent comments confirm a much more dramatic departure from the Quattroporte’s past.
Design Overhaul Reflects Broader Maserati Vision
This change fits into a wider design evolution at Maserati. Earlier in 2026, Stellantis design chiefs Ralph Gilles and Gilles Vidal indicated that Maserati’s design cycle was ending, with future models adopting a more futuristic look. The upcoming Quattroporte is expected to embody this new, adventurous direction with a sleek, elongated form that may offer improved versatility.
A concept vehicle previewing Maserati’s new design principles is planned for a December 2026 unveiling in Modena. While it may not be a direct Quattroporte preview, it will give clues about the style of upcoming Quattroporte and Levante models.
Strategic Importance Amid Declining Sales
Maserati’s new models come at a crucial time. Sales have dropped sharply, with just 3,758 vehicles registered across key markets in the first nine months of 2026—a 38% fall since the previous quarter. Stellantis CEO Antonio Filosa has emphasized the need for the brand to avoid mistakes and reverse the decline.
The next-generation Quattroporte is therefore more than just a styling change. It could signal Maserati’s attempt to attract buyers back to the brand with a unique offering that strays from traditional luxury car designs. The December concept reveal will be an early test of how customers respond to this new direction.
Source: italpassion.fr