Stellantis is giving its Pro One commercial vehicle division a fresh look, introducing a new logo and expanding its services to better support business customers and fleet operators. The change is part of the company’s FaSTLAne 2030 strategy aimed at growing its professional vehicle business.
New Visual Identity Links Vehicles and Services
The updated Pro One logo will appear not only on the commercial vehicles but also across various support services. Stellantis wants customers to recognize the Pro One brand easily, whether they are dealing with a physical vehicle or digital tools designed to improve fleet management, customization, and daily operations.
One of the first programs to use the new branding is CustomFit, which focuses on tailoring vehicles to meet the specific needs of different industries and users. The new visual style will also extend to other initiatives such as Pro One NEXT, creating a unified look for the division’s growing range of offerings.
FaSTLAne 2030 Strategy Emphasizes Integration and Support
Stellantis plans to keep vans at the core of its professional vehicle lineup while adding software, conversion options, and fleet services to create a seamless customer experience. This approach makes it easier for businesses to work with Pro One throughout all stages of vehicle ownership, from purchase and customization to ongoing support and evolving requirements.
Eric Laforge, who leads Stellantis Pro One globally, said the new branding reflects the division’s progress and the future direction of its programs. It is meant to strengthen the connection between products and services in the professional vehicle sector.
Rollout and Upcoming Showcase at IAA Transportation
The Pro One refresh will be introduced gradually, beginning with online platforms, commercial materials, and various international events. Stellantis plans to highlight the new identity at the upcoming IAA Transportation show in Hanover this September. This event will allow the company to present the updated look alongside its range of commercial vehicles and services aimed at fleet and transport operators.
Source: clubalfa.it