The first production Ferrari Luce, known as the ‘Chassis 0’ and finished in a special Madreperla Semi-Gloss gray, sold for an astonishing $40 million at RM Sotheby’s auction during Monterey Car Week. This figure marks a record price for a new car at auction, surpassing even iconic racing legends and rare classics.
Unique Design and Exclusive Features
This particular Luce was part of Ferrari’s Tailor Made program, featuring an exclusive paint that shifts between green and violet hues depending on the light angle. Inside, the cabin boasts metallic leather in Perla finish, derived from some of the finest Swiss leathers, contrasted with Grigio Corvara accents instead of the usual black piano finish. The wheels and brake calipers are painted white, matching the bespoke white Ferrari logos, emphasizing the car’s unique status.
Record-Breaking Auction and Charitable Purpose
The auction price climbed rapidly as bidding intensified, starting around $1 million and eventually soaring to $40 million (approximately €34.5 million). The buyer, a chemical industry billionaire Herbie Wertheim, purchased the vehicle with the proceeds directed towards Ferrari’s philanthropic ventures through The Ferrari Foundation. These funds are expected to support future educational initiatives.
Comparison With Other High-Profile Auctions
This sale set a new benchmark, outpacing the previous top RM Sotheby’s auction results, including the McLaren F1 GTR ‘10R’ once owned by Nick Mason ($34.65 million) and a rare 1963 Chevrolet Corvette Grand Sport ($18.7 million). Notably, six Ferrari models dominated the top ten most expensive lots at the event, highlighting Ferrari’s strong presence in the collector market. Surprisingly, models like the Ferrari F40 and Bugatti vehicles were not part of this top tier.
Delivery and Market Details
The Luce ‘Chassis 0’ is specified for the North American market and won’t be delivered to its new owner until the first quarter of 2027. If the buyer is outside North America, additional paperwork will be required, though the record-setting price suggests these matters are minor concerns. Meanwhile, this auction underscores the high value placed on limited-edition EVs with bespoke luxury accoutrements.
Source: motor.es