Citroën has introduced its new Holidays campervan aiming to rival the long-established Volkswagen California. The California is a well-known diesel-powered camper van with roots dating back more than 75 years to VW’s classic Type 2. The California nameplate debuted in 2004 and has sold over 200,000 units since.
Volkswagen California’s Established Legacy
The Volkswagen California is famous for its boxy shape and practical design. It transforms quickly from a standard van into a camper that comfortably sleeps four. Despite its heavy weight of 2.4 tonnes and modest acceleration—taking over 12 seconds to reach 62mph—its ability to become a cozy “rolling villa” is unmatched.
Over the years, competition has grown, including camper conversions by third parties and luxury options like the Mercedes-Benz Marco Polo, which offers higher-end interiors and air suspension. However, the California remains a factory-made choice known for balancing features and price, though the latest T7 model starts near £65,000. Adding popular trim levels and options can push the price up by an extra £10,000.
Citroën Holidays Aims for a Strong Camping Rival
The new Citroën Holidays campervan targets buyers wanting a practical and fully equipped camper straight from the factory. It seeks to offer a competitive alternative to the VW California, especially for those who may find the California’s price and diesel focus less appealing.
While exact details on the Citroën Holidays’ features, pricing, and performance remain limited, it is positioned as a serious player in the campervan market segment that values convenience and a ready-to-go camper experience.
Market Context and Outlook
The campervan market has grown in recent years as people look for comfortable outdoor adventures in factory-built vehicles. Volkswagen’s California has set a high bar with decades of reliability and practicality. Citroën’s entry is timely as customers increasingly seek alternatives that may offer different styling, features, or price points.
More details and reviews are expected as Citroën’s Holidays starts reaching customers and the campervan community gains experience with the new model.
Source: autocar.co.uk