Maserati has released a new film celebrating Italian craftsmanship and passion, featuring football legend Alessandro Del Piero. The film showcases the latest Maserati GranTurismo driving through a quiet New York City, emphasizing the brand’s focus on luxury, performance, and Italian pride.
A Tribute to Italian Passion and Maserati Heritage
The new film, made in collaboration with the creative agency Migrante, aims to connect Maserati’s rich heritage with Italy’s passion for sport and excellence. Alessandro Del Piero stars in the film, which was created entirely using AI technology.
- Set in a deserted New York City, the film features the new Maserati GranTurismo.
- Del Piero drives through the silent streets, highlighting the car’s elegance and performance.
- The soundtrack is dominated by the sound of Maserati’s iconic Nettuno engine.
The New Maserati GranTurismo at the Spotlight
The GranTurismo remains Maserati’s symbol of effortless luxury and driving pleasure. It is offered with both a high-performance V6 petrol engine and a fully electric version called the GranTurismo Folgore.
- Models include GranTurismo coupe and GranCabrio convertible.
- Electric variants extend to Grecale and GranCabrio under the Folgore range.
- Maserati’s powerful V6 Neptune engine, inspired by Formula 1, powers the high-end MC family models.
Maserati’s Forward-Looking Vision
According to Maserati’s Chief Marketing Officer Cristiano Fiorio, the campaign reflects the brand’s ambition to write new chapters in luxury performance while honouring its Italian roots.
- The campaign emphasizes optimism and innovation.
- Maserati continues to blend art, technology, and racing heritage.
- It highlights the brand’s dedication to craftsmanship and future milestones.
Why This Matters
Maserati’s new film combines storytelling with cutting-edge AI to reaffirm its place in the luxury performance market. Featuring Alessandro Del Piero, the campaign connects with broader audiences by celebrating Italian excellence beyond just cars. It also underlines Maserati’s push into electrification and its commitment to blending tradition with technology.
Source: media.stellantis.com