Lamborghini revealed two unique Temerario Ad Personam models at the 2026 Goodwood Festival of Speed. These cars feature a design inspired by sartorialism, blending fashion and automotive style in a fresh way. The Ad Personam program offers highly customizable options, and these two Temeraros showcase just how personalized a Lamborghini can become.
Design Inspired by Sartorial Philosophy
The Temerario Ad Personam cars take cues from the world of high fashion, especially menswear tailoring. The term “sartorialism” comes from the Latin word for tailor, “sartor,” and emphasizes craftsmanship and attention to detail in clothing. Lamborghini translates this philosophy into car design through unique exterior and interior touches.
- Exteriors resemble automotive design sketches with tailored-like liveries
- First Lamborghini to feature pinstripe fabric inserts inside
- Use of premium leather, carbon fiber, and handcrafted bespoke details
Two Unique Styles on Display
At Goodwood, Lamborghini showed two distinct Temerario Ad Personam editions, each with its own color and material scheme:
- One painted in Grigio Crater Matt with Grigio Artis contrast accents
- The other featuring Celeste Fedra with Bianco Phanes highlights and a matt Alleggerita package
The Alleggerita version focuses more on a technical and sporty feel, replacing wool materials with Corsa Tex by Dinamica for a performance-oriented interior.
Ad Personam: A Personalized Lamborghini Experience
Lamborghini’s Ad Personam program allows customers to create truly one-of-a-kind cars. Stephan Winkelmann, the company’s CEO, emphasized that exclusivity at Lamborghini goes beyond performance. Personalization is key to making each car reflect its owner’s vision while keeping Lamborghini’s design DNA and technology intact.
Why It Matters
The Temerario Ad Personam models highlight Lamborghini’s commitment to exclusivity and craftsmanship. For buyers who want more than just a powerful supercar, this program offers a way to combine fashion-inspired aesthetics with high performance. It also sets a new standard for personalization in the luxury super sports segment.
Source: autoevolution.com