MG revealed its new small electric vehicle (EV) concept, the MG Go!, at the Goodwood Festival of Speed on July 9. The sporty EV will compete in the growing small electric car segment, with sales expected to start in 2027. Alongside the Go!, MG also showcased the Cyber, a concept for a coupe-style midsize electric SUV, hinting at future performance models.
MG Go! Concept Highlights Retro Sports-Car Design
The MG Go! takes design inspiration from MG’s classic sports cars, particularly the 1960s and 1970s MGB GT coupe. The concept features a sleek shape with elements like a dummy front grille and vertical taillamp lines that echo its heritage.
MG’s UK design team aimed to create a fun, sporty, and characterful small EV to join a competitive group that includes the Renault 5, VW ID Polo, Cupra Raval, and Mini Cooper Electric.
- Concept shows racier features like bulging fenders, large wheels, tow handles, and a rear diffuser
- Production version expected to be toned down, losing some sporty design touches
- Potentially called MG2 when launched in 2027
- Length expected around four meters, ideal for urban use
MG Cyber Concept Points to Future Electric SUV
At Goodwood, MG also presented the Cyber, a concept for a sporty midsize coupe-style electric SUV. The vehicle aims to combine the excitement of sports cars with SUV practicality, possibly positioning itself against rivals like the Polestar 4 and Xiaomi YU7.
While launch details were not provided, the Cyber concept shows MG’s push to expand its electric lineup with more distinctive and emotional designs.
MG’s Strategy for Europe and Electric Growth
MG is a Chinese brand owned by SAIC Motor since 2007. It currently leads Chinese brand sales in Europe, with over 140,000 units sold through May 2024. To avoid the 45% EU import tariff on Chinese-built electric cars, MG plans to open a factory in Galicia, Spain, with production starting around 2028.
The new factory will likely produce electric models like the Go! and future SUVs. This move aims to reduce costs and help MG compete by adding more value rather than just undercutting on price.
- MG’s European sales have climbed 12% year-on-year
- Plans to expand the lineup from 11 to 17-18 models within two years
- Recent launches include the MG 4 Urban EV, S6 electric SUV, and S9 plug-in hybrid SUV
Why This Matters
The MG Go! concept signals MG’s serious entry into the popular small electric car segment, which is rapidly growing in Europe. With a design that draws on MG’s sporty heritage and plans for local production, MG looks set to become a stronger player among affordable and stylish electric vehicles. Meanwhile, the Cyber concept hints at a more emotional and performance-focused future for MG’s electric SUVs.
Source: autonews.com