Stellantis’ push into sporty electric vehicles (EVs) faces hurdles as Abarth’s electric 500e and 600e show weak sales in Europe. Dataforce registration figures highlight modest buyer interest, raising questions about the viability of the brand’s sporty EV ambition.
Struggles with Abarth 500e and 600e Sales
Since early 2025, the Abarth 500e and 600e have recorded only 1,289 and 726 registrations respectively across Europe, according to Dataforce. These numbers are low compared to what Stellantis might expect from such sporty, high-tech EVs. The challenge seems rooted not in the cars themselves but in how buyers perceive their value given the price tags.
Price and Brand Perception Issues
Both models are priced around €40,000, putting them in competition with electric vehicles from more established premium brands. Buyers at this price point often look for well-known names with strong dealer networks, good resale values, and reliable charging infrastructure. This could explain the hesitation around paying a premium for an Abarth badge on a compact EV.
Upcoming Lancia Gamma HF Could Face Similar Challenges
The upcoming Lancia Gamma HF, expected to feature about 375 hp and all-wheel drive, may be priced close to €60,000. This will place it against premium electric SUVs from established players. At this higher price level, buyers tend to prioritize driving range, resale value, and charging options over sporty performance alone, adding extra pressure on Stellantis’ sporty EV strategy.
Potential Shift Back to Hybrid or Combustion Power
There is ongoing debate about whether Abarth might reintroduce combustion or hybrid engines alongside electric models. This could address concerns around the emotional appeal and sound, which are key parts of Abarth’s brand identity. However, any such move would affect Stellantis’ entire sporty EV approach, which has so far seen better acceptance in more affordable, practical segments.
Why It Matters
Stellantis is betting heavily on electric sporty cars to redefine its performance brands. Yet, current sales figures suggest European buyers are not yet convinced, especially when pricing challenges and brand recognition come into play. How Stellantis adapts to these market realities will be key for the future of Abarth, Lancia, and Alfa Romeo’s electric performance lineup.
Source: clubalfa.it