Subaru announced that it will keep the prices of its 2027 electric SUVs—the Solterra, Trailseeker, and Uncharted—unchanged from last year. This move bucks the industry trend of rising car prices and may help boost sales for these models.
Price Details for 2027 Subaru EVs
All three EV SUVs carry forward their 2026 prices for the new model year. Here are the base starting prices in euros (approximate conversions):
- Uncharted: €36,000 (front-wheel-drive Premium), with all-wheel-drive Sport and GT trims priced around €40,700 and €44,700
- Solterra: €39,500 for base front-wheel-drive Premium, up to €46,900 for the top Touring XT AWD
- Trailseeker: All models include a 375-hp all-wheel-drive powertrain, starting at about €41,100 for the Premium trim
Why No Price Increase?
Most automakers raise model prices yearly due to inflation and new features. Subaru’s decision to hold prices steady is significant amid the current market where average new car prices have surpassed €51,000.
This strategy likely aims to encourage more buyers to choose Subaru’s electric SUVs. Sales figures so far show the Solterra is down nearly 21% compared to last year’s period, while the newer Trailseeker and Uncharted models are still building their presence.
Model Background
Each Subaru EV has a Toyota counterpart, reflecting a shared platform strategy:
- Uncharted is based on the Toyota C-HR
- Solterra aligns with Toyota’s bZ4X
- Trailseeker matches Toyota’s bZ Woodland
Pricing for Toyota’s electric models has not been confirmed yet for 2027, but Subaru is clearly taking a proactive approach with its current offerings.
What’s Next for Subaru EVs?
Subaru plans to add a new three-row EV called the Getaway later this year, though pricing details are not yet available.
Why It Matters
Subaru’s move to maintain pricing on its EV SUVs stands out in a market where costs are generally rising. This approach may make Subaru’s electric models more attractive to buyers who want affordable electric SUVs without sacrificing features or capabilities.
Source: caranddriver.com